Brand Identity Style Guide: Beefy Kitten
In my GRC 450 class we were to choose an adjective and animal, and I chose the words "beefy" and "kitten". With these words in mind we were tasked to come up with a fictional company and I chose fitness. The word "beefy" means big and bulky. To build muscle, and the word "kitten" is small and for people who want to get bigger.